Tuesday, April 11, 2006

Tracking Your Marketing Progress

I came across an article on Entrepreneurslife.com titled "Workouts, pain, growth and Entrepreneurship". It talks about the importance of tracking the results you are getting in your business.

One technique for doing this is to keep a journal of your business everyday. You could even make your journal a blog. In your journal you could put your day into categories such as "marketing activites" and "client interactions". You could also do it chronologically in a diary format. However you do it, be detailed. This way when you go back to the past entries at a later date you can reproduce something that you found particularly useful in your business.

This article urges us to ask these two simple questions:

  • How many clients do you have today?
  • How many do you want to have 30 days from now?
By tracking your successes and failures (hopefully not too many failures) you can discover what works and what doesn't to help make your business successful.

So start tracking your business today. It is a small commitment that will pay off huge dividends.

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