Monday, March 27, 2006

What's Your Mission Statement?

A mission statement is a one paragraph statement that reflects the reason your business is in existence.

Just like your business story your mission statement should be in front of your clients as much as possible. It could be on your website, business cards and a prominent spot in your business.

There is no one way to construct a mission statement. According to Janel M. Radtke at the Grantsmanship Centre a mission statement should answer three questions which are:
  1. What are the opportunities or needs that we exist to address? ( the purpose of the organization)
  2. What are we doing to address these needs? (the business of the organization)
  3. What principles or beliefs guide our work? ( The values of the organization)

I personally feel the most important aspect to consider is your values. This is what is going to resonate with your clients the most. If your values are in line with their, they will be more likely to do business with you.

Here is the mission statement of my massage therapy business as an example.

" I am dedicated to offering my clients the highest standard of health care through quality massage therapy treatments, and committed to supporting my clients to make informed decisions about their own health care in a friendly, professional environment."

As you can see I have not totally followed this template. However as I said there is no cut and dry method to doing this.

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