Thursday, March 09, 2006

Newsletters Keep your Clients Interested

Newsletters can be a very effective marketing technique for a number of reasons. First they add value to your service. By educating your clients you give them more perceived value of you and your business and turn them into knowledgable zeolots for you and your business.

As a Massage Therapist my newsletter would cover topics such as stress, arthritis and back pain. The articles would explain how massage helps and how they can help themselves. The idea is that I have given my client enough information that they can make informed decisions about their health and they will pass this information on to friends who could use may services.

Benefits of newsletter Marketing
  • educate clients
  • motivate clients to use your product or service more
  • create word of mouth marketing
  • keeps you in clients mind
What should you include in your newsletter?
  • Important dates such as a grand re-opening or workshop you are holding
  • A feature article on a topic related to your business
  • Tips lists
  • Resources such as books or websites that clients can access to learn more about your business.
Additional Tips
  1. The information should be directed towards how your product or service can benefit them.
  2. Avoid a" sales job". Nothing will turn the client off faster.
  3. Give away lots of information they can use down the road. They may consult your newsletter later on as a resource.
  4. Publish your newsletter at least once every 3 months.
  5. It doesn't have to be fancy. Even just a newsletter on your letterhead is sufficient. It is the superior quality of information in your newsletter that will hook them.
  6. Try sending out your newsletters to media outlets that you are working on building relationships with.
  7. Post your newsletters in a blog or create an "Newsletter Archive" section on your website. You could even simply e-mail your newsletter to your clients who would rather receive it this way.
So there you have it. That is the bare-bone basics of newsletter marketing. Now all you have to do is start writing.


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