Monday, March 20, 2006

Give Your Press Releases A Unique and Current Angle

There is an interesting blog post at publicityhound.net called:

PR Web Canada a great way for fitness trainer to give advice to Canada'’s portly prime minister
This post talks about finding a news piece and piggybacking off it to create a unique angle for a press release. Examples of other services that could have created an angle from this are a Nutritionist or Diet Centre owner.

This idea is a variation of creating a press release that ties your business into a popular topic. Remember how popular dinosaurs were when "Jurassic Park" came out?

These techniques can be very effective for taking something that may not be too interesting to the media and making it come alive.

If you come up with a unique spin on your business that relates to a current news piece, write it in the comments section. I would love to see how you have or could use this technique.

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