Friday, March 31, 2006

Become a Better Person to Promote Your Business

One way to get yourself known in the community is through community service. I have personally done volunteer work in the past and found it a very rewarding and enjoyable experience.

Volunteering in the community will put you in touch with the people that run the organization and the people that you will be serving. These people are potential clients or contacts that may get extra business for you. Also the service you are doing for your community will help to foster goodwill for your business.

Here are some points to keep in mind when considering volunteering:

  • Make sure you have a definite interest in the group you are volunteering with. Your genuine interest and caring should come before your interest in increasing your business in this case. Especially considering you may often be working with venerable populations such as children and seniors.
  • First look at what your interests are. There is a volunteer organization to match just about every interest. Your community should have a community volunteer recruitment centre that can help you find an organization you are interested in.
  • Be prepared to volunteer at least 2-4 hours of your time. Consider this an investment in your community and yourself as a human being.
As a massage therapist I have volunteered for many organizations. One notable one is the Arthritis Society. I was a volunteer on their board of directors. Unfortunately this service was discontinued in the community I was living in. However as a massage therapist had I been involved with the arthritis society for a longer period I have no doubt I would have had my name mentioned in the press from events they held for fund raising. How great is that! I am doing something for a worthwhile cause I believe in and getting free publicity for myself. Additionally some of the other people on the board were in fields complementary to mind. The networking opportunities were plentiful.

So consider adding volunteer work to your schedule. You will become a better person and market yourself at the same time.

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