Tuesday, March 28, 2006

Be Unusual!

Being unusual is a good marketing technique because it helps people remember you. For example Patricia Fripp who is a public speaker has a whole collection of unusual hats she wears. People remember her as the person with the interesting hats. On the same note the comedian Phyllis Diller was known for her outlandish costumes. Her outfit was the first gag in her routine and is what made her memorable.

So how can you use this. Think of something that you can do that will make you more memorable. Perhaps for a man it could be wearing cowboy hats or interesting belt buckles. For a women it could be your shoes, hats or outfit. A florist may want to have a collection of Hawaiian floral shirts. A drycleaner may always have a fresh pressed suit on with unusual ties. Use your imagination here.

So don't be just average, be unusual. Who knows people might start calling you the guy with the cowboy hats or the shoe lady.


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